Books by
Michael Barr
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Theaters
are magical places where artists perform for the approval of audiences.
The Majestic Theater in San
Antonio is that and more. The theater itself is a work of art
and a piece of history that takes visitors on a romantic journey
back in time to the age of Don Quixote. The grand old palace is
something to see, even when the seats are empty and the stage is
bare.
The Majestic, called the Greater Majestic when it opened to distinguish
it from the other Majestic down the street, was glorious from its
inception. Designed for live acts and movies, the Majestic in its
original form had seats for 3,700. When it opened in 1929 it was
the second largest theater in the country.
The Majestic was the first fully air-conditioned theater in Texas.
San Antonio society
women wore their fur coats to the opening in the middle of June.
Opening night was an international affair. Mexico sent a special
envoy representing Mexican President Emilio Portes Gill.
But the people who came for the entertainment, to see and be seen,
found themselves awestruck at the beauty of the theater. This place
was so much more than a bunch of seats and a stage.
Have you ever stood under a night sky in a Medieval village on the
coast of Spain? The Majestic Theater is the closest some of us will
ever get to that experience.
The atmospheric design of the Majestic, developed by architect John
Eberson, used vivid imagery and sensory elements to create a unique
theater experience. The Majestic's Spanish Moorish baroque interior
brings the outdoors inside and magically transports the viewer to
a Mediterranean village in the Middle Ages.
With the flip of a switch the blue ceiling transforms into an evening
sky with twinkling stars. The builder positioned the stars after
consulting with the National Geographic Society.
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Majestic Theater
interior
Postcard
courtesy www.rootsweb.com/ %7Etxpstcrd/ |
The original
Majestic had features and amenities that set it apart from other
theaters. It had a fully staffed nursery, the largest piano in Texas,
antique furniture, full suits of authentic armor and fountains with
tropical fish.
Stuffed birds, a trademark of John Eberson's atmospheric designs,
were all over the place, some perched on railings, others in full
flight suspended by wires. Because of the natural air currents in
the theater, the birds would move as if they were alive.
Every seat in the house was filled at the gala opening in June 1929.
Don Galvan, the banjo playing Mexican Troubadour opened the show.
Next came the Seven Nelsons acrobatic troupe. Jimmie Rodgers, the
Elvis Presley of his day, was the headliner. That night he received
18 curtain calls.
Over the years Hollywood's biggest stars made appearances at the
Majestic. The Sons of the Pioneers came to town for the premier
of the film Wagon Master. James Stewart and Donald Crisp
appeared on stage to promote The Man From Laramie. Audie
Murphy rode a horse down Houston Street before the World Premier
of his movie To Hell and Back in 1955.
The Majestic hosted budding stars like Kate Smith and Lena Horne.
Then in the 1960s and 70s the old theater fell on hard times. The
entire downtown section of San
Antonio went through a rough period. Houston Street was not
the safest place to be after dark.
At the same time there was competition from hundreds of other theaters
out in the suburbs. The Majestic couldn't sell enough tickets to
pay for its upkeep. The electric bill alone was $8,000 a month.
By 1974 it was cheaper to close the doors than pay the bills.
But people in San Antonio
knew the Majestic was a treasure. A legion of citizens persuaded
the city to buy the Majestic in 1988. Las Casas, the foundation
for Cultural Arts in San
Antonio, restored the Majestic to its original 1929 splendor.
The gala reopening on September 19, 1989 featured Johnny Mathis
and Rosemary Clooney.
The Majestic Theater is more than seats and a stage. It dreamlike
interior design represents the cultural roots of San
Antonio like no other building in the city.
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© Michael
Barr
"Hindsights" October
15, 2018 Column
Sources:
Texastrailroundup.org//2017/02/04/golden-age-movie-theaters-majestic-aztec/
"Requiem For A Giant," San Antonio Express-News, January 19,
1975.
"Light Effects Prove Big Feature," The San Antonio Light, June
9, 1929.
The Handbook of Texas |
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