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Elvis in Texas:
The Undiscovered King, 1954-1958.

By Stanley Oberst and Lori Torrance

( Plano: Republic of Texas Press, 2002)
Illustrated. Pp. viii + 232. Paperback.
ISBN:1-55622-887-2.


Book Review by Dr. Kirk Bane

Note: This year marks the 60th anniversary of Elvis Presley's first appearance on a Texas stage. With that in mind, I'd like to offer the following review.

"Long before he dreamed of pink Cadillacs and paparazzi, a musical wannabe named Elvis Presley and his two faithful sidekicks (guitarist Scotty Moore and bassist Bill Black) tore up Texas highways, perpetually late for their next high school hop, car dealership opening, or Lion's Club fund raiser. As they dodged tumbleweeds at 110 mph to play at every wide spot in the road, scores of abused cars and unwary rattlesnakes sacrificed their lives so that one day Elvis Presley could tell a Dallas newspaper reporter, 'I owe a lot to Texas. They're the ones who put me over the top'…No matter what the folks in Texas thought of his creative wardrobe, dubious bodily exertions, or guitar homicide, all agreed Elvis served as an excellent musical ambassador. They just weren't sure from what planet…These are their stories." So begin Oberst and Torrance in this lively, entertaining, and clearly written volume.

The authors divide their study of the touring "Hillbilly Cat," one of the young singer's early monikers, into four segments: "Well, It's a One for the Money '54," "Two for the Show '55," "Three to Get Ready '56," "Now, Go Cat Go '58." Elvis played no concerts in the Lone Star State in 1957, and by the following year, he was in the Army, stationed in central Texas at Fort Hood. But from 1954-1956, the Southern dynamo crisscrossed the state, playing anywhere that would host him, from nightclubs to schools to businesses to baseball fields to army depots to oil camps. In January 1955 alone, for example, he played such towns as Houston, San Angelo, Lubbock, Midland, New Boston, Hawkins, Tyler, Gilmer, Longview, and Joinerville, in western Rusk County.

Oberst and Torrance have done their homework. They interviewed fans who attended Elvis' Texas concerts; additionally, they consulted newspaper articles from that period, including pieces from the Fort Worth Star Telegram, the San Antonio Express, the Houston Chronicle, the Waco Tribune Herald, the Lubbock Avalanche Journal, the Gladewater Daily Mirror, the Alpine Avalanche, and the Corpus Christi Caller Times. Consider this report from the San Antonio paper following Elvis' October 14, 1956, appearance: "Thousands of fans screamed, sobbed or gazed in a stony trance while Elvis Presley bumped around a raised stage in Bexar County Coliseum…Ninety percent of his audience were teen-aged and female, but one middle-aged matron on the front row watched him with starry eyes…Elvis, in black suit with white tee-shirt and bucks, stood straddle legged, wiggling his hips, as fans fell to their knees before him and beat their palms and heads against the floor…Screaming was at its height and fans were pressing closer to the stage as Elvis finished his last number. He gyrated off the stage on the last notes of the song and jumped into a waiting car. The car left rubber streaks as it squealed out of the Coliseum." Or take this account from Alpine's newspaper about an impending concert in early 1955: "Elvis Presley, the 20-year-old fireball…will make a personal appearance in the Alpine High School Auditorium at 8 p.m. Thursday, Feb. 10…The phenomenal success of 'That's All Right Mama' and 'Blue Moon of Kentucky' started a series of hits including 'I Don't Care if the Sun Don't Shine,' 'Good Rockin' Tonight,' and his latest release, 'You're a Heartbreaker' b.w. 'Milk Cow Blues Boogie.' Elvis also does novel and rhythmic tunes on his show that he has not recorded…For a youngster catapulted from obscurity…Presley is remarkably pleasant and friendly, and always enjoys chatting with his many fans. He's single, and has no serious interests of heart-devoting what time he has to spare from his busy schedule of personal appearance-to working on his car, and indulging in his hobby of collecting pink and black clothes."

As he relentlessly toured, the "Nation's Only Atomic Powered Singer," another of Elvis' early nicknames, won thousands of fans across the state. Not everyone who attended his shows, however, adored the energetic, loose-limbed entertainer. Jealous boyfriends viewed him with suspicion, while the righteous saw Presley as lewd and godless. At a performance in the Gladewater High School Gymnasium on November 19, 1955, for example, Elvis tripped and fell on stage. One audience member, obviously no admirer, hollered, "The devil's child is drunk and can't stand on his own two feet!".

Elvis in Texas, generously packed with photographs, also includes an appendix documenting Presley's 1954-1956 Lone Star shows. In short, Oberst (who teaches public school in Plano) and Torrance (author of Tea for Texas: A Guide to Tearooms in the State) have produced a fun and informative study, though it is not without some errors. Undoubtedly, Elvis enthusiasts and students of Fifties Texas will enjoy this book. Just reading it, I got (ahem) "All Shook Up."


- Review by Dr. Kirk Bane (Blinn College—Bryan campus)

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